HHalder Metrics Request your audit

Performance intelligence for ecommerce

The numbers should
tell a better story.

Halder Metrics finds the leaks between your ad click and your next repeat customer — then fixes them. Tracking, conversion, and growth work for ambitious ecommerce brands.

Get a free performance audit See how it works

◒ No retainer. No upfront fee. We get paid when you see results.

STORE SIGNALS / 01LIVE VIEW
Tracking healthClear● verified
Conversion pathUnblocked● improving
Growth decisionConfident● actionable
→
HM
2026

Built for the moments that decide growth

GA4 + trackingShopify journeysConversion rateRetention signals

01 / The opportunity

More traffic is not
the same as more clarity.

When reporting is noisy and the customer journey has gaps, every growth decision becomes a guess. We make the important signals impossible to miss.

THE COMPOUNDING EFFECT OF CLARITY typical journey measured journey
Comparison of a typical customer journey and a measured customer journey The measured journey rises steadily as tracking clarity, conversion work, and learning compound. The typical journey remains mostly flat. HIGHMIDLOWNOWTRACKOPTIMISESCALE decisions with signal

A better data foundation turns every test into a lesson, and every lesson into momentum.

01

Know what is
actually happening.

GA4, Shopify, pixels, server-side events — aligned into one trustworthy view of your customer journey.

Audit your foundations ↗
02

Make the next click
feel inevitable.

We remove friction from landing pages, PDPs, and checkout so the right customer can say yes with less hesitation.

Find your friction ↗

02 / Our method

Small signals.
Material shifts.

Every engagement starts with an audit. We follow the evidence, prioritize the moves that matter, and stay accountable to the outcome.

03 / Case studies

Clarity that
changes the next move.

Three anonymised engagements. Different categories, same focus: find the signal and act on it.

Food & beverageSouth Africa

Turn customer-service friction into a retention signal.

IssueCustomer-service bottlenecks
Time horizon70 days
Starting metricChurn rate
ConstraintSkills and knowledge gaps
OutcomeA clearer operating view and a practical order of operations for reducing avoidable friction.
Alcohol / beveragesTexas, USA

Give a crowded content system one clear direction.

IssueThin / duplicate content
Time horizon3 months
Starting metricAverage order value
ConstraintLeadership and department buy-in
OutcomeCleaner priorities, aligned stakeholders, and a content path tied to commercial value.
EyewearBoston, USA

Make wholesale exposure visible before it becomes a surprise.

IssueWholesale / B2B net-terms exposure
Time horizonA quarter
Starting metricCart abandonment rate
ConstraintSlow approval cycles
OutcomeA shared view of commercial risk and a clearer distinction between checkout friction and account constraints.

03b / Client testimonials

Said in
their own words.

Four founders, on the record.

DerekFounder, Empyrean Skin
RyanOwner, Lumbazzi
EleanorFounder, Robyn Skincare
LeighCoach, Inner Shrine

04 / A useful first look

Find the value
in your leaks.

Use your current monthly store revenue and conversion rate to see the revenue opportunity in a small conversion lift. Directional by design — the audit turns it into a plan.

At a 0.5 point lift$11,905potential additional monthly revenue

05 / Good questions

Clear answers
from the start.

What does “performance-only” mean? +

You do not pay a retainer or an upfront project fee. We agree on the outcome and the measurement together, then our compensation is tied to the results we create.

What happens in the free audit? +

We review your analytics setup, customer journey, key landing pages, and conversion signals. You get a clear read on what is trustworthy, what is leaking, and where we would start.

Do you only work with certain brands? +

We work with ecommerce brands of every kind. What matters most is a strong fit on the customer journey and growth questions we're solving.

What do you need from our team? +

Access to the relevant analytics and commerce tools, a candid view of your goals, and a willingness to act on what the data shows. We keep the process focused and collaborative.

06 / Start with signal

Trade guesswork
for a clear next move.

Tell us where growth feels stuck. We’ll come back with an honest read on the opportunity.

Request a free audit